About the project
Nostelia is a new extra virgin olive oil from Greece which is to be sold in Germany. The task was to build the whole brand from scratch, to create the brand identity, which included all the visible elements of the brand like naming, logotype, color palette, corporate stationery and last but not least package design. The brand character is honest, reasonable, traditional but also modern. The brand core we define for the brand is groundedness.



Brand Naming
The name Nostelia is composed of two words. The first word is "Nostos" and the second one is  "Elia".  Nostos is a theme used in Greek mythology and it means homecoming. It includes an epic hero returning home by sea, like Odysseus in the Odyssey. The second word "Elia" means olive tree in Greek.​​​​​​​


Logotype
The figurative mark is an Ancient Greek ship from Greek Mythology which was designed to carry cargo. Greek ships were powered by sails and oarsmen and they moved rapidly through the waters of the Mediterranean Sea so people could easily transport goods. Our olive oil is imported from Greece to Germany and this is why we chose the Ancient Greek ship for our logo. On the one hand it's very important in Greek Mythology and on the other hand it stands for transport.


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