About the project
Nostelia is a new extra virgin olive oil from Greece which is to be sold in Germany. The task was to build the whole brand from scratch, to develop a brand strategy which includes the brand purpose, the brand vision and mission, the core values, to define the target group and do the positioning and then to create the visual identity – naming, logotype, color palette, business card, corporate stationery and last but not least the package design.
Brand Strategy Workshop Outcomes
The brand character is honest, rational, traditional but also modern. The brand core we defined for the brand is down-to earthness.